This is a guest post from the team at SocialPubli, a new influencer marketing platform. Enjoy the read from these experts!
Did you know that the average internet user spends 2 hours per day on social media networks? The truth is that social media has permeated every aspect of our lives. It transformed the way we interact with others, changed the way we consume information, and has turned us into mini media outlets with the power to broadcast content to those around us.
Typically, the more familiar we are with social media networks, the more comfortable and engaged we are. Experts generally identify the levels of social media awareness from being clueless and questioning to being immersed and influential.
Are you one of those people who love to share content on social media? Perhaps you are a raw food aficionado who enjoys sharing your improvised creations with your social media followers. Maybe you are a yoga instructor and use your Instagram as a platform to showcase your favorite poses. Or you are an accountant and are constantly receiving and answering questions about personal finance via your social media channels. If so, then congrats! You are on your way to becoming a social media influencer.
But what exactly is a social media influencer? The word influencer gets thrown around a lot lately, but in essence, it is simply someone who has attracted a loyal following on their social media channels and who has earned their followers’ trust to the point that they can move them to take action.
While it’s natural to think that the word influencer refers to celebrities, sports stars or famous bloggers, in reality, we are all influencers. We influence those around us, from our family and friends to our coworkers and acquaintances.
And just like these celebrities and famous bloggers, you too have the ability to work with brands and companies to monetize your social media influence. In order to do so you must be intentional about the things that you publish and use your social media accounts to showcase your expertise.
So, are you ready to take your social media influence to the next level and monetize your social media activity?
If so, here are 10 tips that will help you along the way:
1. Start with what you already know
Identify a niche to develop your influence if you already don’t have one. Take a look at your social media profiles. Are you sharing valuable information about a specific topic with your followers? What do people come to you for?
Answering these questions will help you determine if you are already a trusted source in a particular area. If that’s not the case, then go ahead and select one topic that you are passionate about and start sharing more information about this subject via social media.
2. Identify your target audience
Before embarking on building your social media community, make sure to identify who are the people that you want to reach in order to become an influential voice beyond your group of family and friends.
Are they male or female? Are they a certain age? Are they local to you, or are they located all over the world? Answering these questions will help you determine where to find them online and what type of content they like.
3. Authenticity matters
Be yourself. Social media users can immediately spot when a message is insincere. You want your social media followers to relate to you and in order to create a truly personal connection you must treat social media as an extension of your everyday life. Talk to your followers like you would talk to your family and friends. Be professional but make sure that your personality shines through.
4. Select a target social media platform
Although at first you may have the intention of being very active on all social media networks, including, Facebook, Instagram, Twitter, YouTube, Snapchat, and/or LinkedIn, it may not be sustainable in the long run.
Understanding how to best use each platform and keeping up with the updates and changes can be overwhelming. Instead of aiming to establish a strong presence on all social media platforms, pick one or two and dedicate your time to growing those. Select the one(s) that best align with your target audience and the type of content that you will be sharing.
5. Focus on building a community
A high number of followers is not an accurate indication of influence. Instead of focusing on increasing your number of followers, focus on building a social media community.
Engagement is key. Interact frequently with your followers. Take the time to say hello and to reply to their comments. One way to elevate your influence and grow your community within the niche you have chosen is to connect and establish partnerships with other key influencers in your niche. Take the opportunity to build relationships with them. Remember that social media is 100% about collaboration.
6. Create and share valuable content
Post quality content that resonates with your audience. Make sure that you are providing a benefit to them. People who visit your social media profile will ask themselves ‘What’s in this for me?”
They will stay if they find information that is of value to them. Your social media posts should not be about self-promotion, but rather about helping your followers.
7. Listen to your audience
One key aspect of being an influencer is giving your followers what they want. Listen attentively to what they have to say. What questions are you receiving?
If you notice that there is a marked interest in a particular topic make sure to address it more extensively. What is the demand? See what your audience engages and doesn’t engage with. By responding to their interests you will grow your social media community even more.
8. Post frequently
Part of building a trustworthy relationship with your followers is posting frequently. You want to appear in their news feeds often. Recent changes in social media algorithms have greatly affected the visibility of posts.
Consider the ephemeral nature of social media. Things change constantly and the attention span of users is also quite limited.
9. Use hashtags
Using hashtags often will help social media users find your content. They are especially important on Instagram and Twitter, although it is also recommended to use them on Facebook since a lot of people now conduct searches for content within Facebook.
One tip to keep in mind is to avoid using too many hashtags. Select a set of 5-10 hashtags that are related to your niche and always use those.
10. Stay away from the gimmicks
Building a social media community takes time and there are no shortcuts. Stay away from the mutual-follow-back and buying followers schemes. People will notice when you buy followers or fans and social media networks may even suspend your accounts if they notice that you are aggressively trying to increase your followers using unethical methods.
Where do you go to monetize your influence?
There are hundreds of businesses out there willing to pay you to connect with your audience. They are looking for influencers who can spread the word about their products or services and help them reach prospective clients.
Different platforms have in fact emerged to connect brands to influencers. One of them is SocialPubli.com, an automated influencer marketing platform that connects marketers and advertisers to social media influencers on Facebook, Instagram, Twitter, LinkedIn, YouTube, and blogs.
The platform is open for all social media users to sign up and start earning a profit from their social media activity. Joining SocialPubli.com is totally free and there is no minimum number of followers required to join the platform as an influencer. This is in fact the biggest difference between SocialPubli.com and other influencer marketplaces. While other platforms require a minimum number of followers in order to be considered an influencer, SocialPubli.com believes that everyone is an influencer.
In fact, you can discover the value of your social media accounts and how much you could potentially earn by joining SocialPubli.com by using this interactive online tool.
Once you join and add your social media accounts, you can start earning money by publishing branded content. Users receive daily alerts of new campaign offerings and can choose the tasks they wish to complete, as well as the wording and tone of the campaign-related content.
It’s definitely worth checking out! In the mean time, have you made money online yet? If yes, how do you do it?