As I’ve said in previous articles, I have been able to earn between $20-$60 an hour writing freelance articles online. Meanwhile, I have observed other freelancers who are only able to make $10-$15 an hour with their writing. What’s the difference? How am I able to earn five times as much per hour as other university educated, native English speaking writers? Because I know the strategy necessary for applying to jobs on Upwork.
If you take a moment to read through this blog, and any of my other writing, you will notice that my writing is far from A+ academic material. So why do I get such great writing jobs? Because I know how to apply for them. Many writing positions on websites such as Upwork have upwards of 20-30 applicants. So how in the world do you set your application apart?
Let me tell you.
*Note: Odesk is now Upwork
How to Stand Out When Applying for Freelance Jobs
Whether you are a writer, programmer, photographer, or any other type of freelancer, there are several steps that you can take to ensure that you receive more jobs than the average applicant – at a higher than average rate (the average writer on Upwork makes $8-12 per article – my average is $35)*. If you are interested in winning high-paying freelance jobs, read the rest of this article and you should be a step closer to receiving a livable wage online.
* This is an older post, my rate for a blog post now sits at around $200.
A Sample Odesk Job Application
To help you learn how I win contracts on Odesk, let me start with a sample job application cover letter that I would send to a client when applying for a job. We will assume that the job is for a leadership consultant website.
As an MBA graduate with some doctoral experience, I believe that I am more than qualified to write for your website. I have written on a variety of business related topics and you are welcome to view samples of my writing at roberterich.com, roberterich.hubpages.com, and moneynomad.com.
I would like to write a trial article for you to evaluate whether or not we are a good fit. How about I write an article entitled “How Exercise Enhances Your Ability to Lead” and have it for you by tomorrow afternoon. If you like the article, you can pay me and I will continue writing for you. If, however, you are not satisfied with the article, I will not charge you anything and we can happily part ways.
Can you send me a link to your website so that I can observe your current style and focus?
Thanks and have a great day!
Rob Erich, MBA
Tip 1: Have a Portfolio to Show People
One very important element of my application above is that I mention website where I currently have samples of my writing posted. Sometimes I will send people to a specific article that I have written, but usually I send them to my websites and/or website that I have written for in the past.
If you are a writer, consider posting articles on HubPages – it’s an easy place to post content, it looks professional, and you even get paid based on the number of views that your articles have. Although you won’t get rich, I have made $600+ from HubPages over the last few years. More importantly, it’s an easy place to send people for samples of my work. You can learn more about HubPages with this article that I wrote a while back.
There are a variety of websites that other freelancers can use to post their projects. No one wants to hire a freelancer without being able to see their work. If you don’t have any paid work yet, then simply show samples of your own projects for school or fun. Furthermore, consider doing a few volunteer projects – these are great ways to build up a portfolio while making a positive difference in the world.
Tip 2: Consider Having Your Own Website
If you are at all serious about freelancing, then setting up your own website is one of the most important steps you can take. This is an easy place to show samples of your work and make it clear to potential clients that you are a professional. Anyone can apply for a freelance job – but someone who takes the time to develop their own website reveals that they are serious about their work.
To get started, I recommend using iPage – as they have great hosting with excellent bonuses (including $100 of Google advertising that you can use to promote your business). You will then want to install WordPress (which you can do from your iPage account) to set up your website. It is relatively easy – and I’ve developed a guide to help you get started with this.
Although it takes a little bit of work, setting up your own website will make it much easier to pick up freelance jobs.
Tip 3: State Your Qualifications and Past Experiences
If you have any type of degrees, certifications, or previous experiences that are related to the job you are applying for, be sure to briefly mention it. Even mentioning a book you have just read or mentioning something insightful about the topic can give you a leg up – as it shows that you are at least relatively aware of the subject.
Even though I dropped out of the PhD program, I still mention that I have taken doctoral classes – and this gives me a leg up against much of the competition. Of course, even without a college degree, you can pick up writing jobs. The key is to constantly be learning and developing yourself – and then mention these activities when applying for jobs.
Tip 4: Offer a Trial Article With No Commitment
I have hired freelancers in the past for my own projects – and it is very risky. If I pay you to design a logo for me and it costs $100 and takes 2 weeks, only to come out looking terrible, I’m in trouble. I’ve just spent a lot of money and time waiting for something that is worthless to me.
Therefore, I always offer a trial article to my clients. It completely eliminates the risk! If they don’t like the article, they don’t have to pay for it. If, however, you are as awesome of a writer as they hoped, then it’s a win for both of you.
Although I have written a few articles that the client turned down, this practice has earned me far more writing jobs than I would have had otherwise.
Tip 5: Keep Your Rating High
Another benefit of writing trial articles is that it prevents ratings from clients who don’t like your work. And this is incredibly important. A 4-5 star rating is absolutely necessary for winning high-paying contracts. If past clients think you do shoddy work, why should anyone else hire you?
The key to keep your rating high is to tell people that the rating matters. After I finish a project, I mention that my rating is very important for me to be able to receive future projects, so I ask that they provide me with a positive rating.
I have had several projects where it was clear that we were on different pages when it came to expectations. In these cases, I go out of my way to please the client as best as possible – sometimes even stating that they don’t have to pay me at all. Sometimes its best to drop a project entirely and refund a client to ensure that your rating remains in tact.
To develop a 5 star rating you may need to start with small contracts. I did several $10/article jobs before moving my rates to $25-$50 per 500 word article. These positive ratings helped me get additional projects at a higher rate.
Tip 6: Keep Your Applications Short
I’ve discovered that a 2-3 paragraph cover letter is the most affective way to get a project. A few times I have written incredibly long introductions – and I believe that most people skip over these. Meanwhile, one or two sentence applications won’t do for most jobs.
I believe that the key to writing a great application is to keep it relatively short, write content that is related to the job (don’t ever just copy and paste), and ask a question or two at the end.
By asking questions about the job, you are encouraging the client to respond to your post. 75% of applicants that interview me end up hiring me. Therefore, my goal is to get them to respond – then I can continue to work my magic through conversation.
Tip 7: Apply to Recently Posted Jobs
Once a job has been up for a couple of hours it will likely have 20+ applicants. At this point, it is unlikely that you will ever be noticed. I attempt to be one of the first people to apply to the job, as I know that clients are most likely to notice the first few applicants.
If a job has been posted for a while, and only has 3-5 applicants, you could still apply, but the best jobs to pick up are the ones that have recently been posted and have under 3 applicants.
Tip 8: Charge More Than You Anticipate the Job Costing
I’ve discovered that it is always a better idea to charge more and provide a high level of service than to attempt to be the cheapest freelancer. Remember that you are spending time applying to jobs, interacting with clients, and developing your writing skills – you should consider all of this when setting your rates.
My most difficult clients have been the ones that paid me the least. There are some people who want to pay $10 for a $50 article – and that can end up hurting you in the long run because they end up rating your poorly. If you try to compete by being the cheapest writer, you will be applying to the same jobs as low-skilled writers offering blog posts for $1. You can’t live in the US and afford to make $1 an hour.
The best way to make your clients happy is to charge enough that you can make revisions if necessary. If you want to make $10 an hour, and an article will take you around an hour, charge $20. Therefore, if the client needs a revision, you can make the changes and still earn your desired rate. If no revisions are needed, then you’ve just made $20 in an hour! This is far better than quickly writing an article for $5 only to discover that you will either need to revise it or receive a bad review.
Tip 9: Do Great Work
As I have mentioned multiple times, your ratings from previous clients are essential for acquiring future jobs. Therefore, do every job well. Spend the time and energy needed to perform with excellence.
I have realized that I can only write for about 4 hours in a day before I start losing it. Therefore, I write hard in the morning (my prime time) and then stop at 1 or 2 pm. This allows me to give my clients the best possible articles, and I am able to do other activities in the afternoons.
If you charge a premium rate, but deliver premium content, you will discover that your client base will continue to grow.
Tip 10: Maintain Relationships with Clients
I have a few clients that I have made $500+ from. These guys are great! While I may pick up a single job for $20 here and there, it is the repeat business that really earns you an income.
As you develop relationships with clients, it is likely that they will send repeat business to you – which is great for 3 reasons: 1) You don’t have to spend time finding new clients, 2) You know that they are familiar with your style of work – and appreciate it, and 3) You are confident that you will get paid.
Develop relationships with your clients and your revenue will continue to grow – both because you have more clients, and because you are able to charge more for the clients that you add later on.