Nowadays, various people gather online in order to socialize and build their presence, while businesses use this opportunity to reach a broad number of people across the globe. Marketing efforts businesses use today are constantly changing and evolving in order to reach target audiences more effectively. One such innovative strategy is influencer marketing. Although, influencers aren’t a new concept in the online world, their influence grows each day and businesses see the benefits of using these people for their marketing purposes.
However, businesses that operate online aren’t the only ones who can benefit from this strategy. Digital nomads who conduct their freelance business online, while traveling the world, can also make use of this marketing method. In fact, influencer marketing is more suited for digital nomads, especially since they don’t have too much time to develop giant marketing campaigns. Here are a few ways you can boost your success by leveraging influencers.
Who are the online influencers?
Most people believe that influencers are the people on social media networks with the highest number of followers. Although that may be true to a point, the real influencers are actually individuals and community leaders who can easily influence potential buyers. That being said, the indicator that determines a successful influencer isn’t their social following, but their social engagement in the numbers, such as total reach, audience demographics, click-through rates, views and impressions, as well as the number of likes, comments and shares on social media posts.
We still haven’t answered the question of why the influencers are so important? The main reason is that influencers are ambassadors who can prompt the desired action among their audience through word-of-mouth recommendations. As a matter of fact, 63% of online consumers are more likely to trust a website and do business there if they’ve seen reviews and testimonials from other consumers, including influencers.
Why should digital nomads care about influencers?
Many digital nomads run their own online businesses, write blogs or have some other means of making profits online. The fact of the matter is that every business needs customers in order to become successful. As mentioned above, digital nomads may not have the time or resources to develop large-scale marketing campaigns or promotions, in order to promote their business and attract customers. They can, however, leverage other marketing means that are just as effective.
Influencer marketing is, in fact, an effective marketing strategy that can greatly benefit digital nomads. With the help of influencers, digital nomads can grow their customer base, as well as their audience, on social media. Furthermore, they can improve their visibility, reputation and website traffic through recommendations and get the necessary attention required to successfully grow their business.
Finding the right influencer
As already mentioned, influencer’s success is measured by their social engagement. However, finding the right one by examining every single influencer individually is time-consuming and demands a lot of effort. First, you need to identify the right social media channels for your business, i.e. where your business promotions will be the most effective, and start looking for influencers there.
If you have trouble finding or recognizing the right influencers, you should consider using appropriate social media analytics that will help you out with your search. That way you’ll be able to identify the right influencers much more easily and a lot faster than you would by conducting a manual search. Also, you’ll be able to reach out to them and establish relations for your future cooperation.
Outreach to influencers
Once you’ve identified the right influencers for your business it’s time to contact them. It’s important to understand that these people are probably constantly receiving offers from other businesses and brands, and they might not even see your email at all. Instead of bluntly asking for help, you’ll need a more delicate approach.
Start things off by following them on social media. Make sure you like their posts and answer their questions. Also, share their content on your website or blog. Moreover, point out if they have broken links on their website or blog, and offer to place replacement links of your own. After a while, send them a complementary email and ask them for assistance. Once you’ve established a relationship with an influencer, it’s time to leverage their influence to grow your business.
Digital nomads are mostly freelancers who run a business in order to support their lifestyle. As exciting as their work-life balance may be, they still need a way to connect with the audience and attract customers if they want to become successful. Influencers on social media can really help out with that endeavor. The only thing left to do is find the right one for your business and establish a long-lasting relationship with them.
Jolene Rutheford is a marketing specialist- turned blogger, currently writing for Bizzmark Blog. Interested in media and social media, digital marketing and psychology. Loves coffee, jazz, dystopian and fantasy movies.