Niche: Chess (reviews, guides, etc)
Monetization: Affiliate Marketing and Amazon Associates
Price: $53,728
Profit: Average profit per month over the last 3 months, $2,279
Average profit per month over the last 6 months, $2,208
Average profit per month over the last 12 months, $1,679
Pageviews: 58,965 (last 3 months), 125,623 (last 6 months)
Please note, a php issue broke Google Analytics tracking and all outbound website links mid 2022. Traffic was unaffected, but traffic tracking was down, as was earnings for 3 months. Zach Zorn or the seller can share more about this. Revenue and traffic tracking are back to normal for the past 6 months.
Summary of Business:
This listing is for a content website that is dedicated to all things Chess. The articles range from product guides, product comparison’s and evergreen Chess guides, tutorials and how to’s.
The website was started in 2018, and the seller purchased the website in April of 2020. The current owner has no experience with Chess, meaning the site can be ran by someone who is not an experienced chess player.
The website is mainly monetized through ShareASale, Pepperjam, Amazon Associates and two other affiliate programs. No display ads are being used. The email list is not monetized, but it does host a sponsored chess board giveaway every few months. There are 1,200 subscribers on the email list.
The primary source of traffic is organic search (92%), direct (6%) and referral (1%). United States drives the majority of the traffic share coming in at 42%, followed by the United Kingdom at 15%, and then Canada and Australia totaling 14%.
A buyer can take over the seller’s affiliate accounts, except their Amazon Associates account. A buyer will need an Amazon Associates account in order to seamlessly take over this revenue.
Want More Information On This Listing? Fill Out The Form Below:
Assets Included In The Sale:
- Domain, and all site content/files
- 1,200 email subscriber list
- 1000 person Facebook page
- Lucrative commission structure already negotiated
- Affiliate accounts (Amazon Associates account not included)
Domain Type:
.com
Private Blog Network (PBN):
No
Platform:
WordPress
Reason for Sale:
The seller would like to focus on his main career
Buyer Opportunities:
- Monetize the email list
- Adding display ads should add an additional $150-200 per month in profit
- Update the website theme
- Increase the social traffic presence
Other Information:
Seller spends 0 hours per week on the website.
Seller will provide buyer 14 days of email support after the sale closes.
Buyer will need an Amazon Associates account to seamlessly take over the earnings.
Proof of Income and Traffic:
Want More Information On This Listing? Fill Out The Form Below:
How to Purchase:
- Email a signed NDA (download here) and proof of funds (copy of bank statement, CPA letter, etc) to marketplace@moneynomad.com along with your full name. This step only needs to be done one time as your information will be kept on file.
- Complete the contact form above to be emailed the URL, given Google Analytics access, and supplied proof of income screenshots.
- Respond to the email from Money Nomad Marketplace with your questions and/or offer.
- Escrow.com will be used for the escrow process, a listing is NOT marked as sold until the buyer funds the escrow account. Buyer pays Escrow fees.
Please note that someone else may purchase while you are still evaluating the business. The business is marked as sold when the funds from an accepted offer, or a full price offer, has been received by Escrow.com. Although Money Nomad has inspected this business for accuracy, it’s ultimately the buyers responsibility to perform their own due diligence and not rely on Money Nomad’s inspection.
Money Nomad Marketplace will oversee the domain/hosting transfer and site migration at a high level, but it’s the sole responsibility of the buyer and seller to do all of the necessary migration steps (account transfers, hosting, domain, etc) to ensure a successful sale.
After the site has been migrated to the buyer, and the buyer has confirmed ownership, traffic, and earnings, the funds will be released to the seller through Escrow.com. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the buyer, and other factors. Money Nomad makes no guarantees written or implied of the future performance of the site.
If a dispute does arise, Escrow.com has an arbitration system that the buyer and seller will be entered into. A 3rd party judge will determine if the sale shall be completed, modified, or reversed. Often a judge does not understand websites and the verdict may or may not go in your favor.
Benefits of Buying A Website
Purchasing a website that already has cash-flow along with traffic history can prove to be a wise investment. A website that has proven itself can be a great starting point to build from if the goal is to increase the size and profitability. Or a proven website can be held to provide monthly cash-flow with minimal work. With the demand for websites on the rise and valuations trending up, there is no better time to buy a website.
