Amazon FBAEcommerceMarketplace

Beauty/Hair Care E-Commerce Business – $39,500

About the Business

For sale is an online beauty/hair care brand created in Italy focused on healthy hair and sustainable products. The flagship product is a heatless hair curler, which is a high-end alternative compared to competitors in the market. The business owns the trademark for the brand in Europe, and those assets will be included in the sale. All website content and ad copy has been carefully translated and curated for the local market.

The business initially built a large following on Instagram and TikTok, cultivating interest in the product, which created a foundation for the business. This engagement has been automated through ads and combined with a strong Amazon presence to provide organic traffic to the listings. Also, we have a network of influencers signed up to advertise our products for a commission on the sale.

The brand has access to a unique, younger customer base in this market who often shop on their mobile phones. The entire brand was built around the values of this younger consumer so it can be leveraged into new sub-categories or adjacent markets.

The business was created in June 2021, almost 3 years ago. Logistically, the products are listed both on a Shopify website and Amazon. About 80% of sales come from the website or social media, while 20% from Amazon. All products are shipped by Amazon FBA (Shopify is connected with Amazon FBA to automate fulfillment).

Pricing

Asking price: $39,500

Average net profit per month (last 3 months): $950

Average net profit per month (last 6 months): $1,900

Average net profit per month (last 12 months): $1,130

Average net profit per month (all-time 36 months): $1,300

Revenue

Since its start, the business has generated over $215,000 in sales total; $84,600 in 2022 and $55,600 in 2023. That averages to about $5,800 in revenue per month, or $1,300 in net profit (avg 18-20% profit margin).

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The Money Nomad Marketplace will not be handling the transfer of this business, prospective buyers will be connected directly to the selling party. Money Nomad Marketplace can hold the funds if desired.

Social Media

The brand has gained a large social media following with over 24,000 followers on TikTok and about 7,000 on Instagram. There is an email subscriber list of over 6,500 customers. Influencers get an automated commission fee for promoting our products.

Suppliers

The primary supplier is based in Shanghai, China. The business uses a freight forwarder/shipping agent that takes the products from the manufacturer in China to an Amazon warehouse in Italy. There are about 50 units remaining in inventory which will be included in the purchase price.

Organizational Structure

The company was formed in the US with a limited liability company, but sells products in Italy (and pays VAT to Italy through a reliable accounting firm).

Maintenance

The business overall takes 1-2 hours per week to maintain. It can be fully automated with one customer support agent.

Assets included in the sale

  • The business trademark/intellectual property with EUIPO
  • Social media following: Tiktok (24,000+) and Instagram (6,500+)
  • Email / subscriber list (6,600+ customers)
  • Website and Amazon FBA account transfer
  • Meta and Google ads accounts, including ad copy and live advertising campaigns
  • Professionally-made media / photos / videos and tutorials for the products
  • About 50 units of inventory remaining

Want More Information On This Listing? Fill Out The Form Below:

The Money Nomad Marketplace will not be handling the transfer of this business, prospective buyers will be connected directly to the selling party. Money Nomad Marketplace can hold the funds if desired.

Zach Zorn

Zach Zorn is the owner of Money Nomad and an enthusiast of all things tech. Zach has extensive experience creating and managing niche review websites. In 2018 one of his websites was acquired by a private equity firm, igniting his passion even more. Zach also runs an Amazon FBA business that has given him experience with customer service, product manufacturing and design. While in high school Zach helped design several successful apps for Disney. When not on the computer, Zach is most likely off the coast of San Diego or Baja fishing for saltwater game fish.

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