Profit Whales PPC Optimization Software is a complete tool to automate your advertising campaigns on Amazon.
Profit Whales connects to your Seller account and is able to optimize your existing campaigns as well as create its own campaigns and keywords (also ASIN’S and categories) pulling data from your search-term reports and other sources.
Profit Whales is different from other rule-based softwares where you just configure your campaigns based on the existing rules. At the same time, you need to understand Amazon PPC well enough (setup, creation, optimization, analytics…) and completely learn the tools of this software. In essence, you create the RULES, and the script / AI / algorithm takes action.
Don’t get me wrong, this is really useful BUT if you already have advanced skills on Amazon PPC.
On the other hand, Profit Whales fully automates all the routine tasks that you can undertake for your advertising. It’s basic algorithm (called Confidence Level) makes sure that the decision that your optimization makes is right by at least 90%.
Features
Apart from it’s own algorithms to optimize your PPC (included at the end of this section), Profit Whales has a lot of interesting stuff. Let’s break it down:
PPC Automation
PPC Automation is where the magic happens. Profit Whales software will automatically work on:
Product Targetings Optimization
Optimizes category and ASIN’s targeting and adjusts bids based on your ACoS goal
Negative Keywords Adding
Automatically adds to the negative keywords list those keys that are not performing saleswise or generating too many clicks without transactions.
Keywords Optimization
Keyword and bid adjusting based on product profitability and other 8 metrics
Negative PAT (Product Advertising Attribute) Creation
Similar to negative keywords but focusing on low performing target ASINs.
Mining New Product Targetings
The algorithm searches on your reports to find profit opportunities on new target ASINs
Adding New Keywords
Automatically adds new keywords based on their potential performance
Pausing Duplicate Keywords
The algorithm will analyze your current PPC campaigns for the selected product and pause the duplicate keywords or product targets (ASINS, categories).
Scan PPC
Scan PPC scans every campaign on your account looking for mistakes that are costing you money such as:
- low performing keywords
- lack of Buy Box
- duplicate keywords
- ad groups with low number of keywords
- lack of auto or manual campaigns
- lack or no negative keywords
- lack of brand keywords
- lack of long tail keywords
- lack of Product Advertising Attribute campaigns to target specific ASIN’s and categories
- etc
As you see, a complete audit on your advertising performance.
Dayparting
This tool allows you to analyze the best days and hours of your business and set up your PPC campaigns to work in certain days and hours. You’ll be able to add the budget into certain campaigns with the help of this tool.
Spend/Out of Budget block shows you how much are you spending in exact hour and what time of the day your campaign’s aren’t working because it’s out of budget. That’s gives you the information about where you should allocate your budget. Also you can see the total sales per hour so you can make profitable decision.
Also you can compare different metrics and it’s daily and hourly performance.
Based on the data you can set up the hours and days of your Amazon PPC.
Also you can see the difference between your campaigns placement (top of search, product pages and rest of search).
4 Optimization Strategies
The tool offer 4 different optimization modes to boost your campaigns. Let’s take a look at them.
Product Launch
This strategy is for Sellers who want to launch the product. The algorithm will be more aggressive with the bids, so you will get your first sales, reviews, and increase your brand awareness. The ACoS could be two times higher than your break-even ACoS.
PPC Profit Growth
This strategy is for Sellers who want to increase their Profit From Advertising campaigns. The Software will kill all the bleeding and unprofitable keywords to make sure you will get the best ROAS possible from your keywords.
Boost Overall Profit
This strategy is for Sellers who want to keep their organic ranking positions with PPC efforts so they can make more profit from Organic Sales. In this case, your ACoS will be the same as your break-even ACoS.
Revenue Growth
This strategy is for Sellers who want to boost their Advertising and Organic Sales to grow their ranking positions. It requires increasing your Ad budget and keeping the ACoS higher than your break-even ACoS
Profit Whales Own Algorithms
Here ares the algorithms included inside Profit whales (apart from the core algorithm)
Keywords Bids Optimization
Data-driven bid management based on 9 metrics:
- product overall conversion rate
- ads conversion rate
- CPC
- CTR
- ad spend
- ACoS
- Target ACoS
- profitability
- search volume
Product Targetings (PAT) Bids Optimization
Price aware algorithm optimizes your product attribute targetings (ASIN’s, Categories) based on 9 metrics to reach your advertising goal:
- product overall conversion rate
- ads conversion rate
- CPC
- CTR
- ad spend
- ACoS
- Target ACoS
- profitability
- search volume
Harvesting New Keywords
The Software adds potential and already valid user search-terms as new keywords to your PPC campaigns. The quality of the keywords is determined based on your:
- Target ACoS
- conversion rate
- number of sales
- and other metrics
It will assign the proper bid and budget to that keywords based on your product profitability and advertising goal.
Adding Negative Keywords
Adding not relevant customer search terms that have unhealthy ACoS, or too many clicks and lack of sales, as negative keywords in the Auto and Broad campaigns to ensure you invest your money in the best keywords for your product.
Harvesting New Product Targetings
The Software will search through your advertising reports to find profitable and relevant ASIN’s and add them to your PPC campaign so you can steal traffic from your competitors.
Adding Negative Product Targetings
The Software will add to Negatives your Product Targetings (ASIN’s, Categories) that either has large ACoS or a significant number of clicks and a lack of sales. This will ensure that your product is being shown only on competitor’s pages that convert into a purchase with a positive ROAS.
Killing The Duplicates
The algorithm will analyze your current PPC campaigns for the selected product, and pause the duplicate keywords or product targets (ASINS, categories).
The Duplicates are defined only between the same match types (exact vs exact, phrase vs phrase, broad vs broad). Plurals are the same, and articles and prepositions, etc. are ignored.
The algorithm will find such keywords and pause them. We are not pausing duplicates among broad keywords. If the algorithm finds two or more duplicated keywords, it will pause the keyword with the worst performance.
The algorithm will check for negative keywords while trying to find duplicate ones, so as not to stop it. If negative keywords prevent competition, then the duplicates remain untouched.
The algorithm also checks customer search terms and pauses keywords of the same match type (except broad) if they have worked on the same query.
Optimization Reports
On this section you can check, ASIN per ASIN, what are the changes made by the algorithm regarding:
- Keywords optimization: change bids, paused keywords…
- PAT’s Optimization: changed PAT’s, paused duplicated PAT’s…
- New keywords: created campaigns, ad groupds, product ads…
- New negative keywords: new keywords created because of their high ACoS or no sales
- New PAT’s: create cross-negative PATs
- New negative PAT’s: created negative PATs from CST for high ACoS or no sales
And you can filter them by date or download the historical data.
Analytics dashboard
We’re coming to the end of this tool’s features but, as they always say: “last but not least” here’s Profit Whale’s analytics dashboard.
If you want to track the results and impact of the changes impemented by the software, you can access all of them on this dashboard where you can find the following metrics:
- Impressions
- Clicks
- CTR
- Ad Spend
- CPC
- Orders
- Ad orders
- Organic orders
- Total sales
- Ad sales
- Organic sales
- ACoS
- Ad CVR (conversion rate of the campaign)
- CPA
- Profit
- Ad Profit
- MACoS
- ROAS
- Sales share
- Budget allocation
- Returns
The cool thing is that you have not just the metrics included on Amazon’s reports, but also new metrics provided by Profit Whales:
-
- Ad CVR or Advertising Conversion Rate: total no of Ad orders / Clicks
- CPA or Cost Per Action: Total Campaign Cost / Conversions
- MACoS or Macro ACoS. This number tells you how your spending impacts advertising for each sale. It is calculated by dividing your total ad spend by your total sales: Sponsored Products Advertising spend / Total sales * 100
- ROAS or Return On Advertising Spend: Gross Revenue from Ad campaign / Cost of Ad Campaign
- Profit for the product: The total sales – Customer Returns * Net Margin
- AD Profit for the product: Profit – Ad Spend
You can check 5 of this metrics at once and filter them by a certain period. There’s also a cool graph where you can compare how 2 of these metrics are performing side by side dialy or weekly. Here’s the graph showing the daily evolution for Ad Spend and CPC. Cool, ain’t it?
There’s also a product breakdown to check also these 5 metrics ASIN per ASIN with a quick graph where you can find organic vs Ad sales and you can filter it just by products included in the ad optimization loop.
Pricing
4 different pricing plans from starter to established brands. Every plan includes the PPC automation tool + PPC Scanner tool
Starter plan: $35/month
This plan is tailored for brands spending less than $1000 a month on ads
Grind plan: $100/month + 2,5% monthly ad spend
For brands spending between $1000 and $20000 a month on ads
Successful Seller plan: $250/month + 2% monthly ad spend
For brands spending between $20000 and $50000 a month on ads
Established brand: $500/month + 1,5% monthly ad spend
For brands spending more than $50000 a month on ads
*If you spend more than $100.000 a month, contact the expert service.
Experience
After been a user on Zon.tools, Teikametrics, PPC Scope and Sellics Ad Optimization tool I have to say this is the best and most complete software I’ve had my hands on since I started selling on Amazon.
Why? Well, it’s the first one performing a complete audit on my campaigns without paying and extra fee for a professional consultation.
The PPC Scanner tool will let you find every single problem (or potential problem) on your campaigns wether it is a lack of keywords, product targeting, high bids or low performance configurations/results. That, for me, is gold. I mean, being able to see in just a few clicks why are you leaving money on the table considering my monthly ad spend is amazing.
Regarding the reports, I can set up my product margins to know my real revenue. This might sound stupid bet there are a lot of PPC softwares that calculate your retail price as your benefit. So, finally, I can see my real profits on every campaign and also compare my organic vs ppc sales on every product.
Other metrics I love to see on my reports dashboard (and not available on other competitor’s tools):
- MACoS
- ad profit
- budget allocation
- organic sales vs ad sales
- organic orders vs ppc orders
- and returns
Easy setup:
- Choose an ASIN
- Choose the strategy: launch, profit growth, boost profit or revenue growth
- Choose which algorithms you want to turn on for the job
- Click Start and that’s it
You can define your product settings, as I said:
- net margin (%)
- minimum bid for manual campaigns
- maximum bid for manual campaigns
- minimum bid for auto campaigns
- maximum bid for auto campaigns
And also see the total changes made by the algorithms on every product
Honestly, this tool is great and cheap so, what else can you ask for? Well, yes, I have 2 things I can ask for, complete access to the Analytics and Zero to hero sections, which will be available soon!
