The Digital Insurance Agent – Why Selling Door to Door is Old News

If you’re selling life insurance, you’re likely always on the lookout for new ways to promote your business. A common strategy is to sell door to door or by talking to people in person. This may be what you’re used to.

Recently, a new strategy has surfaced, making it easier than ever for insurance agents to grow their businesses and market to even more individuals.

If you want to promote more growth in your business, you are going to have to make some changes. The old ways of reaching customers aren’t as effective as they used to be. That’s where digital sales are coming into play.

Selling insurance via the internet might seem like an intimidating concept. This is even scarier if you’re not familiar with the way it works or if you have been selling face to face for a long time.

It’s essential to understand how to be a digital insurance agent. This will revolutionize your business and make it easier than ever to make sales.

Here are a few things that typical insurance agents currently have and why you need to have them too:

A Website

Having your own website is an excellent way to gain exposure. There are easy ways to advertise your website and draw a lot more people in. On your website, you can have anything you want ready to be seen by potential customers. This might include pages of customer testimonials, information about your credibility and education, some basic senior life insurance content, and more. You won’t have to directly contact people who might buy life insurance from you. Instead, you can draw people in with excellent website content and have your contact information easily accessible.

Jason H. founder of CFAInsure had this to say: “the finance world is changing and so are the customers. The old school approach can only work for so long. If you don’t have a website, you might as well not exist to most of your customers.”


CRM stands for Customer Relationship Management. You can get access to a cloud-based CRM system that will help you to keep track of everything you need to know about your customer. This is much easier than updating a paper to-do list or a handwritten information sheet. You are able to access many CRM systems from both mobile devices and your computer. This is also an excellent way to follow a customer’s history through your company. Lots of data can be stored in a CRM and this data is great for building relationships and growing your business.

A Digital Support System

Through technology, you can have access to countless useful tools. One of these is a digital support system. You may be used to printing off copies of different applications and agreements for your customers to sign. Now, with a digital support system, you can set up E-applications. These can even be stored on your computer so that you have them with you at all times without the clutter. Having E-applications simplifies the process for the customer as well. You might even draw in customers from other states who otherwise wouldn’t be able to buy life insurance from you.

A Consultative Approach

Before, life insurance agents used to focus on selling their policies by hard selling them. This was less personal and more directed toward making a sale. Now, it’s more common to be consultative. This is helpful because it creates a relationship between the insurance agent and their potential customer. It makes the customer feel like they are being heard. This also helps the insurance agent to know exactly what the customer is looking for. By using a consultative approach, you will be consulting the potential customer about what they want and need. This is a more personal approach than hard selling.

Connections to Multiple Companies

Many folks choose to buy insurance policies from agents who represent multiple companies. The problem with agents from a specific company is that the customer feels like they are limited and that they might be talked into a poor deal. An agent who represents multiple companies can show customers the rates from different companies and help the customers to complete comparisons so they can find the best deal.

One of the biggest reasons that you should work toward becoming more digital through your business is so that you can reach many more people. If a potential does an internet search for “life insurance” and includes your city or area, you want to make sure that you come up. This is the present and future of life insurance shopping.

Having an internet presence is important because so many more people will have access to your contact information. If you digitalize some of the other pieces of your business, such as applications or meetings, you will be able to serve people in another state.

Insurance agents used to rely on word of mouth, flyers and going door to door. They had to hope that the right person would drive past their office building or their billboard and remember the name.

If potential customers can find you on the internet, you will be getting a lot more customers than you were before.

Due to all of the changes that digitizing your business can bring, you should be able to focus on high volume sales. Your business should grow significantly when you move it into an online space. This is something that is very important for people looking for life insurance.

If you’re on the fence about switching over to a digital platform, you should make the jump. It will add to your success as an insurance agent and keep you at or above the pace of your competitors.

Zach Zorn

Zach Zorn is the owner of Money Nomad and an enthusiast of all things tech. Zach has extensive experience creating and managing niche review websites. In 2018 one of his websites was acquired by a private equity firm, igniting his passion even more. Zach also runs an Amazon FBA business that has given him experience with customer service, product manufacturing and design. While in high school Zach helped design several successful apps for Disney. When not on the computer, Zach is most likely off the coast of San Diego or Baja fishing for saltwater game fish.

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