Yardline Simplifies Access to Growth Funding for Amazon Sellers—The Latest: a New OAuth

If you’ve been successfully selling on Amazon for a while, you’ll likely reach the point where you want to scale up your business. It’s exciting, but there are a few hoops to jump through first before you can expect your operation to grow. You’ll need more inventory, a marketing strategy, maybe even a payroll…  

As all of these things require significant capital up front before you can expect a return, and funding that scaleability can become a legitimate roadblock for early-stage entrepreneurs. Thankfully, there are plenty of ways you can apply for growth capital: funds intended specifically for sellers to scale their businesses.  

A simple search will generate a handful of growth capital investors on the market along with a wide range of application processes and requirements. Among them, Yardline Capital stands apart from the pack. 

Who is Yardline Capital? 

Yardline provides growth capital to e-commerce sellers exclusively, and partners closely with the businesses they fund to advise entrepreneurs on how best to reach their endgame. This is a huge advantage to Amazon sellers, many of whom might be first-time business owners or players in the e-commerce space and could benefit from some expert insights.  

As a high-growth FinTech, they are also constantly innovating to make it as easy as possible for e-commerce sellers to access the capital they need to grow. This is the spirit behind their recent product launch: a new Amazon seller OAuth.  

Similar to third-party registration prompts in consumer applications, this authentication protocol is designed with the intent to ease Amazon sellers’ access to funding of up to $1M.  

How does OAuth work? 

Using Application Programming Interface (API), the OAuth allows Amazon sellers applying for growth funding to seamlessly sync their Amazon Seller Central account with Yardline’s application.  

API is essentially an automated information exchange, so utilizing this bridge grants their underwriting platform real-time, secure access to your sales history. This means they can then make instant, data-driven funding recommendations (from $5K up to $1M). 

While online applications alone aren’t necessarily a future-forward concept, for most e-commerce tools and financing platforms, Amazon sellers must complete a multi-step authentication protocol to grant access to their sales data. This means you have to leave the application, log into your Amazon Seller Central account, enable a series of authorizations, and return back.  

Yardline’s OAuth slashes the time it takes to complete this process. Since the API handles all of the back and forth, all you need to do is grant the go-ahead. 

Why does OAuth matter for Amazon sellers? 

By bypassing the extra steps, applying for Yardline funding now only takes about three minutes beginning to end. And in many cases, applicants receive a decision as early as the next business day. Boosting your inventory or extending your ad-reach can now be as easy as pressing a button, much like the “Log in with Google” feature that we’ve all come to expect for authenticating new accounts. 

The OAuth also plays into Yardline’s broader strategy around democratizing access to capital. Obtaining funding can often be an inherently biased process, but as Yardline is a FinTech first, their assessments and approvals are data-driven, formulated by an automated, intelligent underwriting platform.  

This means Yardline isn’t just looking at what you have and what you need; they are leveraging unbiased technologies to analyze your sales trends, predict your growth, and tailor their investment accordingly—all at a pace only an AI could keep up with. You don’t have to wait for a board of investors or an underwriting team to deliberate the potential of your business. Just sit down for a few minutes and you’ll see cash in your bank account in practically no time.   

The OAuth extends these considerations for sellers’ time by owning their technical capabilities at the consumer level. In other words, since Yardline has mastered a streamlined approval process, they believe completing the application should be optimized at the same caliber of simplicity.  

You can admit it. It is (more than) slightly annoying when new accounts require manually inputting line after line of personal information. Yardline took the hint: all authentications should be as convenient and secure as logging in with your email or Facebook, especially for budding entrepreneurs. Integrating the OAuth saves Amazon sellers the time you need to focus on what matters most: running and growing your e-commerce business. 

Beyond the Bottom Line 

After your initial approval, even your disbursements and repayments are automated and flexible. Yardline truly has every element of the funding process on lock to allow you maximum head space for branding, creative, and all of the other things that made you fall in love with selling on Amazon in the first place. 

Where Yardline’s expediency becomes more humanized are the complimentary e-commerce consultations that come a la carte with your capital. Each business they partner with is assigned a Seller Success Manager—a seasoned operator and e-commerce pro—to make experienced recommendations for how each entrepreneur could allocate the funds most efficiently to reach their goals.  

Seller Success Managers can be as involved as you want or need them to be, but my advice? Take advantage of this additional resource. So many investors will drop the cash and just check in for their ROI. This puts a lot of undue pressure on you as an early-stage business owner to navigate in the dark.  

Start Scaling Now 

As Yardline was built by successful, serial entrepreneurs along with well-known players in the e-commerce ecosystem, this team knows what it takes to scale up an online business. From beginning to end, Yardline offers maximum simplicity and security for growing your Amazon business.  

To begin your application, just visit their site here. Answer a few simple questions, link your Amazon Seller Central account (with just a click, thanks to the OAuth), and you’ll be well on your way to the next stage of entrepreneurial success.