Gaming Eyewear Brand with 100K Email List & $4.5M Lifetime Sales
This eCommerce brand sells performance eyewear designed to reduce digital eye strain—especially popular among gamers, streamers, and content creators who spend long hours in front of screens. Known for its strong brand positioning and deep influencer relationships, the business has collaborated with hundreds of creators across YouTube and Twitch, generating over 100 million cumulative views through sponsored content. The brand has sold over $4.5M worth of gaming glasses over the last 6 years, and earned a reputation for quality and customer satisfaction, supported by excellent online reviews. It operates lean—with no full-time employees—and leverages third-party warehouses across multiple continents to fulfill orders globally within days. Note: The sellers have not restocked inventory since March of this year and the business is not currently generating revenue. A new owner will need to restock inventory to resume operations. With an established customer base, significant brand equity, and an email list of over 100,000, this business presents a compelling opportunity for a buyer looking to relaunch and scale a product-led brand in a fast-growing niche.
Avg. Monthly Revenue
$2,774
Avg. Monthly Profit
$260
Assets Included
* Two professionally built websites * 100K+ customer and lead emails * Instagram account and full social presence * Contact database of 300+ influencers (YouTube, Twitch) * Ad accounts (Google Ads, Facebook Ads) * Supplier and warehouse partner contacts
Growth Opportunities
* Restock inventory and relaunch the brand with immediate sales potential * Expand influencer partnerships with long-term sponsorship deals * Launch new product lines to drive repeat purchases * Activate underutilized email list with lifecycle marketing * Scale TikTok and Instagram content to drive viral visibility * Sponsor gaming events or professional esports teams for added brand equity
Business Risks
* As the flagship product is durable, repeat purchases are limited without additional SKUs * Continued success requires adapting to evolving influencer strategies and content trends * Business will require upfront inventory investment to restart sales
Work & Skills Required
* Understanding of influencer and social media marketing * Content strategy and brand storytelling across visual platforms * Familiarity with digital ad platforms (Google, Meta) * Optional: DTC or gaming niche experience
Support Offered
The seller will provide detailed guidance on current influencer and sales strategies, with a particular focus on successful YouTube and Twitch partnerships.
Reason for Selling
The current owners are prioritizing projects that require less upfront investment and are seeking a buyer better equipped to pursue long-term influencer strategies and product expansion.
Additional Notes
The brand has no salaried staff and is currently run by two partners. Logistics are streamlined via three third-party warehouses across Europe, Asia, and North America. The business is well-suited to a growth-minded buyer with capital and marketing experience.
Asking Price
Open to Offers