Bold Organic Linen Bedding Brand with Strong DTC Traction
This is a stylish, direct-to-consumer brand offering 100% organic linen bedding in bold, mix-and-match colors—a stark contrast to the “many shades of beige” approach seen across the market. The business is designed around a flexible, à la carte buying experience that appeals to customers seeking aesthetic variety and premium sustainability. The brand has built early traction with a small initial inventory run, lean operations, and organic customer feedback. With a unique design ethos and proven product-market fit, it’s now poised for scale. The bedding is produced overseas, but fulfillment is already set up via a 3PL in the US, and all core supplier relationships are in place.
Avg. Monthly Revenue
$6,665
Avg. Monthly Profit
$3,062
Assets Included
* Fully built eCommerce website * Brand assets and social media accounts * Remaining inventory (~$15,000 retail value) * Supplier and 3PL introductions
Growth Opportunities
* Place larger inventory orders to meet growing demand * Launch paid acquisition campaigns (Meta, TikTok, Google) * Expand color and product range (e.g., sheets, pillowcases, duvets) * Develop wholesale partnerships with boutique retailers or interior designers * Build out influencer and affiliate programs to drive brand awareness
Business Risks
* Product is imported from China, so tariff changes could affect margins * Seasonal spikes in bedding demand may require careful inventory planning
Work & Skills Required
* Basic knowledge of eCommerce operations * Understanding of importing and 3PL fulfillment * Competency in digital ad management and social content planning
Support Offered
The seller is offering 3–6 months of onboarding support, including supplier introductions, 3PL setup, and availability for ongoing questions.
Reason for Selling
The founding team is scaling another business in the private aviation sector, which is now taking up the majority of their time.
Additional Notes
* Product margins are strong due to premium positioning * Shopify storefront and back-end systems are fully set up * Brand is early-stage but cleanly built with excellent upside for the right buyer
Asking Price
Open to Offers