Profitable Organic Gardening Brand with Premium Composted Fertilizer
This is an established direct-to-consumer eCommerce brand in the organic gardening space, offering a premium composted fertilizer made from fish manure and natural humus. The business operates primarily through its own branded storefront and leverages a unique product positioning around sustainable, odor-free organic fertilization. With strong SEO performance, media mentions, and a proven product-market fit, the brand has served thousands of customers across the US. It stands out in the crowded gardening niche thanks to its distinctive product composition and loyal returning customer base.
Assets Included
* Shopify store * Trademark * Domain and website * Email list * Supplier relationships * Amazon product listings * Product formulation and packaging IP * Social media handles
Growth Opportunities
* Scale sales of the newly launched, higher-efficiency SKU. * Expand marketing efforts across existing sales channels (Amazon FBA, Walmart, Shopify). * Leverage the proprietary compost formula and supply chain to introduce new product lines. * Continue growth momentum in the high-margin, highly reviewed niche with strong sustainability credentials.
Business Risks
* Niche is seasonal, with peak demand during spring/summer * Raw material supply risk is mitigated — the seller will provide the raw material source to the buyer. * Consumer education still required for broader adoption outside the core customer base
Work & Skills Required
The current owner spends ~15 hours/week on the business, primarily handling fulfillment coordination, customer service, and marketing oversight. Experience with eCommerce, especially Shopify and Amazon Seller Central, would be beneficial.
Support Offered
The seller is willing to provide 30 days of post-sale support to ensure a smooth transition, including supplier handover, platform training, and fulfillment guidance.
Reason for Selling
The owner is shifting focus to another venture and is looking to pass the brand on to someone who can scale it to its full potential.
Additional Notes
The seller is also offering optional inventory with a retail value of approximately USD 200,000, available for purchase at a wholesale price of USD 100,000. Of this, inventory worth USD 120,000 is already stored in Amazon warehouses and ready to sell (transportation/inbound costs apply). The remaining USD 80,000 in retail value is held in raw, unpacked form at the contract manufacturer. The business is owned by a 94-year-old founder and operates with zero direct employees, run entirely by the seller and a partner. The products are built around a proprietary compost formula and a proprietary supply chain, offering strong differentiation in the market. Sales channels include Amazon FBA, Walmart, and Shopify, with all products produced through a 100% USA-based supply chain. The products are OMRI Certified, trademarked, and registered under Amazon Brand Registry. A newly launched SKU offers 10x efficiency compared to the current bestseller, creating significant future growth potential.
Asking Price
Open to Offers