Multi-Service Marketplace Connecting Families & Home Pros
A multi-category domestic and family services marketplace platform active since this year. It is a structured, scalable and highly automated digital business connecting - on a peer to peer basis - families and householders with professionals in childcare, pet care, home cleaning, education and other home/personal care services. The platform includes 1) domain name and website; 2) a best in class built-in search engine by location, professional category, type of services and several other filters; 3) ID verification system; 4) instant private messaging and reviews; and 5) an easy-to-use backend console. After a few months of operating in 2 small pilot cities, the platform registers a steadily growing base of users (over 1100 registered). Monetization is to be achieved through subscriptions of families/householders while the platform is currently free for professionals.
Commentary
The project is in an early stage/pre-market stage, with a proven strong traction with the professionals and awaiting to be launched with families/householders. Fixed costs are extremely low (mainly hosting).
Assets Included
1) The main website/domain 2) Social media accounts on Facebook and Instagram already set up for ads, with a social media management agreement in place with a web-agency running until December 2025 3) Two email accounts and SendPulse account with predefined templates 4) Sponsorship contract with prominent generalist marketplace website active in the two pilot areas until the end of 2025 5) Google Search Console and Analytics accounts 6) 60 days of post-sale support
Growth Opportunities
The consumer need for an easy and comprehensive solution is strong in the market as well as not effectively addressed today by a very fragmented base of specialized digital platforms, non-focused social media and outdated physical channels. The existing digital platforms are typically: 1) very expensive per single transaction; and 2) covering only 1 segment (e.g. petcare OR childcare OR homecleaning OR handyman etc..) Our platform aims to simplify this landscape with a recurring revenue model and very affordable pricing vs. competitors thanks to scale. Next immediate steps for development would involve: 1) scaling the collection of professional users in a broader geographical framework 2) launching marketing campaigns to quickly scale the number family users 3) investing in SEO 4) implementing additional monetisation methods (e.g. advertising)
Business Risks
Main risks would be: 1) competition 2) lack of sufficient funds to build the brand and accelerate customer acquisition
Work & Skills Required
While it is manageable without specific technical knowledge, ideally a combination of IT/digital marketing expertise would help the owner. While the platform is highly automated and features a best in class IT, an equivalent of a part time job worktime is required to oversee the marketing effort and scaling of operations.
Support Offered
We are happy to support daily as needed for a period up to 60 days, including by email or phone calls as agreed/appropriate
Reason for Selling
Lack of time to bring this project to its full potential due to full time conflicting job commitments
Asking Price
$15,000