Organic Shilajit-Infused Coffee Brand with 4,000+ Units Sold on Amazon FBA
Javajit is a unique coffee brand that combines organic ground coffee with pure shilajit — a natural mineral resin prized for its energy-boosting and adaptogenic properties. The product is sold 100% through Amazon FBA, offering customers an easy, Prime-eligible way to enjoy an elevated coffee experience. This was one of the first organic coffees infused with shilajit listed on Amazon and remains a standout in its niche. The business has sold over 4,000 bags in 18 months, all without any social media presence or external marketing beyond basic PPC. With growing consumer interest in functional foods and natural supplements, the foundation is set for someone to scale the brand through marketing and broader distribution.
Assets Included
Amazon FBA account and product listing(s) Brand name and packaging assets Supplier relationships Remaining inventory
Growth Opportunities
The brand has strong early traction and a highly differentiated product but has operated in “set and forget” mode due to the owner’s focus on another business. Growth potential lies in: Building an online presence through social media and influencer marketing Expanding into additional Amazon marketplaces (e.g., UK, Canada) Running more targeted PPC and sponsored brand campaigns Developing complementary products in the functional beverage space Establishing a DTC site to capture repeat buyers and subscriptions This is a simple, Amazon-based operation ideal for a buyer with e-commerce experience who wants to take a proven concept and scale it.
Business Risks
As with any early-stage brand, growth depends on effective marketing execution. The current competitive landscape is limited, but new entrants could emerge quickly in the functional coffee category.
Work & Skills Required
The business is easy to operate — all fulfillment is handled through Amazon FBA. Day-to-day tasks mainly involve inventory monitoring, responding to customer questions, and managing ad spend. A buyer with experience in Amazon PPC, branding, or content marketing could quickly drive growth.
Support Offered
The seller is happy to provide onboarding support and guidance to ensure a smooth transition.
Reason for Selling
The owner runs a successful mortgage business that demands full attention. Javajit was started during a slower period in the mortgage market and has grown organically since, but now deserves an owner who can invest time in scaling it further.
Additional Notes
This is a simple, scalable, and niche eCommerce opportunity in the growing functional coffee category. With a differentiated product, established Amazon listing, and strong early traction, it’s ready for a buyer to take it to the next level.
Asking Price
Open to Offers