Gaming Marketplace with $25K/Mo Revenue & 4.7★ Rating
JoyBuggy.com is an established online marketplace specializing in digital gaming products. The platform offers thousands of PC games, software licenses, and gift cards with instant digital delivery. Operating as an authorized reseller with over 60 publisher licensing agreements, the business has built a solid reputation with a 4.7-star Trustpilot rating based on 602 customer reviews. The site runs on a PrestaShop/ThirtyBees e-commerce platform with secure payment processing, multi-currency support, and automated digital key delivery systems.
Avg. Monthly Revenue
$25,206
Avg. Monthly Profit
$5,312
Commentary
The financial data provided covers January through June 2025 (6 months of data). Revenue has been relatively stable, ranging from approximately $18,000 to $32,000 per month, with an average of around $24,820. The business shows healthy revenue but variable profitability month-to-month, which is typical for e-commerce businesses dealing with fluctuating supplier costs and occasional promotional pricing. Notable trends include stronger revenue in March ($32,465) and June ($28,874), suggesting potential seasonal patterns or successful promotions during these periods. Net profit margins have been variable, with some months showing losses (February: -$4,674, May: -$6,933) primarily due to business investments and marketing experiments aimed at scaling the business. These investments included testing various marketing channels and promotional strategies. However, other months show strong profitability (June: $7,011, April: $6,251), demonstrating the business's underlying profitability when not actively investing in growth initiatives. The last 3 months (April-June 2025) show improvement with average monthly profit of $2,110, compared to the 6-month average of $1,044, indicating positive momentum. The business has demonstrated its ability to generate consistent revenue, and with better cost management and marketing optimization, profit margins could be significantly improved.
Assets Included
'- Domain name: joybuggy.com - Fully functional e-commerce website (PrestaShop/ThirtyBees platform) - Established supplier relationships with 60+ game publishers - Customer database and email list - Social media accounts - Cloudflare security and CDN setup - All existing digital inventory and supplier agreements - Trustpilot business profile with 602 reviews (4.7-star rating) - Payment gateway integrations - Automated fulfillment systems
Growth Opportunities
The business presents several compelling growth opportunities for a motivated buyer. First, expanding the marketing efforts through paid advertising (Google Ads, social media) could significantly increase traffic and sales, as the current operation appears to rely primarily on organic traffic. Second, implementing an affiliate marketing program could create a network of promoters driving consistent traffic. Third, expanding the product catalog to include more software categories, subscription services, or gaming peripherals could increase average order value. Fourth, developing partnerships with gaming influencers and streamers could tap into engaged audiences. Finally, implementing email marketing campaigns and customer retention programs could boost repeat purchase rates, as the digital nature of the products makes customer acquisition particularly valuable for lifetime value optimization.
Business Risks
The primary risks associated with this business include dependency on supplier relationships and publisher agreements, which could potentially be terminated or have terms changed. The digital gaming key marketplace is competitive, with established players like G2A, Kinguin, and CDKeys commanding significant market share. There's also regulatory risk around digital key reselling in certain jurisdictions, though operating as an authorized reseller mitigates this. Currency fluctuations can impact margins when dealing with international suppliers and customers. Additionally, the business requires ongoing attention to fraud prevention and chargebacks, which are common in digital goods e-commerce. The business uses PrestaShop/ThirtyBees, an open-source platform, which provides more control and flexibility compared to hosted solutions, though it does require some technical knowledge for updates and maintenance. Finally, the business has shown variable profitability month-to-month, indicating the need for careful cash flow management.
Work & Skills Required
Running this business requires a moderate time commitment of approximately 15-20 hours per week. Key responsibilities include managing supplier relationships and ensuring adequate inventory of digital keys, processing orders and handling customer support inquiries (though much is automated), monitoring for fraudulent transactions and managing payment disputes, updating product listings and pricing to remain competitive, and basic website maintenance and updates. Skills needed include basic e-commerce platform management (PrestaShop/ThirtyBees experience helpful but not required), customer service and communication skills, understanding of digital gaming market and products, basic financial management and bookkeeping, and fraud detection and risk management awareness. The technical requirements are minimal as the platform is largely automated, but the operator should be comfortable with e-commerce dashboards and basic troubleshooting.
Support Offered
I am committed to ensuring a smooth transition for the new owner. I will provide 60 days of comprehensive email support to answer any questions about operations, supplier relationships, and platform management. This includes detailed documentation of all supplier contacts and agreements, training on the order fulfillment process and fraud prevention procedures, guidance on inventory management and pricing strategies, and introduction to key suppliers and publisher contacts where possible. I will also be available for up to 3 scheduled video calls during the transition period to walk through any complex aspects of the business operations. My goal is to ensure the buyer feels confident and fully prepared to successfully operate and grow the business.
Reason for Selling
I am selling JoyBuggy.com because I need to focus my time and energy on other business ventures that require my full attention. While the business has been profitable and has strong fundamentals with good supplier relationships and customer satisfaction, I simply don't have the bandwidth to give it the marketing focus and growth attention it deserves. This is a great opportunity for someone who can dedicate proper time to scaling the business through marketing and customer acquisition, as the operational infrastructure and supplier relationships are already well-established. There are no issues with the business itself - it's purely a matter of my personal time constraints and shifting priorities.
Additional Notes
The business operates on a PrestaShop/ThirtyBees platform, which is open-source and does not require monthly platform subscription fees (only hosting costs of approximately $50-150/month depending on the hosting provider). Key software tools include Cloudflare for security and CDN services, payment processing integrations, and various modules for automation and customer service. There are no employees - this is a solo operation that can be run remotely from anywhere. The business has established relationships with major game key distributors and maintains authorized reseller status, which is a significant competitive advantage. All supplier agreements and contacts will be transferred to the new owner. The Trustpilot rating of 4.7 stars with over 600 reviews represents significant social proof and trust that has been built over time. The business model is scalable, and with proper marketing investment, there is substantial room for growth in both revenue and profitability.
Asking Price
Open to Offers