Premium Cigar Accessories Brand on Amazon FBA with 3.5K Instagram Fans
San Antonio is a premium cigar accessories brand founded in 2023 and specifically developed for the discerning U.S. market. The business operates through a proven Amazon FBA model, featuring two flagship products that blend tradition with modern functional design: "El Escudo," a premium leather travel humidor, and "Antonio," a multifunctional triple-flame torch lighter. The brand is built on a strong visual identity and a coherent masculine lifestyle universe, moving beyond generic marketplace products to offer a true premium experience. Acquisition assets include a professionally designed WordPress website and an organically grown Instagram community of over 3,500 genuine followers. With healthy net margins ranging from 27% to 37%, San Antonio represents a stable, market-tested opportunity with a clear growth roadmap through product extensions and community-driven marketing.
Avg. Monthly Revenue
$1,846
Avg. Monthly Profit
$397
Commentary
The financial history of San Antonio reflects a brand with high demand but significant capital-driven inventory constraints. - 2024 Performance: The brand generated approximately $51,600 in revenue during its first full year. - 2025 Revenue Shift: The decline to $25,000 in 2025 was primarily due to an extended 6-month stockout of the "Antonio" lighter (from late December 2024 to early July 2025). This was a strategic choice in capital allocation and does not reflect a lack of market demand. - Strong Unit Economics: Despite these stockouts, the products maintain excellent profitability: El Escudo Travel Case: ~27% net margin. Antonio Torch Lighter: ~37% net margin. - Current Recovery: Latest data from Shopkeeper (Oct 2025 – Jan 2026) confirms a solid recovery with $6,417 in revenue and 169 units sold, maintaining healthy margins between 20% and 22% at the product level. - Key Insight for Buyers: The business is not struggling with sales; it is struggling with stock consistency. A buyer with sufficient working capital to maintain inventory levels can immediately unlock the revenue levels seen in 2024 and beyond.
Assets Included
'- Amazon Seller Account & ASINs: Transfer of the Amazon Seller account including all active product listings, reviews, and historical sales data. - Intellectual Property: Full ownership of the "San Antonio" trademark registered in the United States, along with all associated brand rights and names. - Digital Infrastructure: The domain and complete WordPress website (https://sanantonio-cigar.com), including all media files and content. - Social Media Assets: Official Instagram account with over 3,500 organic, niche-relevant followers and all existing content. - Physical Inventory: All sellable stock available at the time of transfer. - Comprehensive Branding Kit: High-resolution logo files, color palettes, typography, and official visual identity guidelines. - Professional Media Library: Full collection of professional product photography, lifestyle imagery, and Amazon-optimized visuals. - Supply Chain & Sourcing: Complete database of manufacturer contacts, detailed product specifications, MOQ requirements, and pricing structures. - Product & Packaging Assets: All packaging design files, branded insert cards, and printed material layouts. - UPC Codes: All GS1 US-registered barcodes associated with the brand’s products. - R&D for Future Expansion: Exclusive Illustrator source files for the custom brand pattern, plus the physical prototype for the planned 2026 premium travel case expansion.
Growth Opportunities
'- Inventory Stabilization: Ensuring consistent stock levels to recover sales velocity, as recent performance was primarily hampered by extended stockouts rather than lack of demand. - Execute the 2026 Product Launch: The sale includes the design files and physical prototype for a new premium travel cigar case featuring an exclusive monogram pattern, providing a clear path to an immediate new revenue stream. - Product Line Expansion: Leveraging the established brand identity to introduce complementary high-margin accessories such as cigar cutters, ashtrays, and varied humidor sizes. - Bundling & Gift Sets: Implementing bundling strategies (e.g., combining the "El Escudo" case with the "Antonio" lighter) to increase Average Order Value (AOV) and capitalize on the strong gifting appeal of the niche. - Variations & Finishes: Introducing new colorways for existing flagship products to improve conversion rates and maximize visibility on Amazon with minimal development risk. - Influencer & Community Scaling: Activating the 3,500+ organic Instagram followers through structured influencer collaborations and User-Generated Content (UGC) to bypass advertising restrictions. - DTC Channel Development: Converting the existing WordPress website into a fully operational Direct-to-Consumer (DTC) sales channel to increase profit margins and reduce platform dependency.
Business Risks
- Restricted Amazon Category: Cigar-related accessories fall under a restricted category on Amazon, which limits access to traditional PPC tools and requires a focus on organic visibility and community-driven marketing. - Inventory & Lead Times: Overseas manufacturing involves a 70-day replenishment cycle, making precise inventory forecasting and working capital allocation essential to avoid stockouts. - Capital for Scaling: Growth has been primarily constrained by available working capital rather than demand; scaling requires dedicated investment in ranking support, review velocity, and influencer collaborations. - Competitive Niche: Success depends on a continuous commitment to premium design and storytelling to maintain an edge over generic marketplace competitors. Are you ready to take on this challenge and prove you have what it takes to unlock this brand’s full potential?
Work & Skills Required
* Amazon FBA Operations: Experience in managing listings, customer service, and fulfillment workflows is essential. * Marketing & community Building: Ability to navigate Restricted advertising environments by leveraging community-driven Marketing, influencer partnerships, and organic social media. * Strategic Inventory Planning: Proficiency in long-Lead-time forecasting and managing working capital to ensure consistent stock availability. * Premium Brand Management: a keen eye for detail to maintain the 'brand’s' masculine, elegant, and functional positioning across all digital touchpoints. * Industry Networking: Ideally, an established footprint or connections within the Cigar or luxury accessories niche to accelerate distribution.
Support Offered
- 30 Days of Email Support: I will provide 30 days of dedicated email support to ensure a smooth and efficient transition. - Operational Guidance: Assistance with technical questions regarding Amazon operations, listing management, and inventory workflows. - Supplier Handover: Support in introducing the buyer to existing manufacturers to ensure continuity in sourcing and production. - Transition Philosophy: The goal of this support is to reduce friction and provide confidence during the handover period, even though the business is fully operational and ready for immediate takeover without ongoing involvement from the seller.
Reason for Selling
- Strategic Refocusing: The founder has decided to refocus his efforts on a new Amazon FBA project within the European market, which better aligns with his current long-term objectives and operational situation. - Reaching a New Growth Phase: San Antonio has reached a mature stage where its foundations, branding, and community are fully established; it is now ready for a buyer with greater resources to unlock its next level of growth. - Resource Optimization: The premium cigar accessories niche involves specific advertising constraints and inventory requirements that are ideally suited for an operator with larger working capital or an established footprint in the industry. - Deliberate Transition: This sale is a strategic move to hand over a healthy, market-tested brand to a new owner who can fully capitalize on the unexploited growth roadmap already in place.
Additional Notes
San Antonio is not a concept or an early-stage experiment; it is a ready-to-scale brand built with long-term vision and clarity. Every element, from the heritage-driven storytelling to the premium packaging and the established 2026 growth roadmap, has been designed to support brand coherence and high-end positioning. This acquisition offers a rare combination of: - Market Validation: Two products with proven demand and healthy ROI. - Brand Authority: A registered US trademark, a dedicated WordPress hub, and a genuine, organic social community. - Immediate Expansion: All source files and a physical prototype for the next product launch are included to jumpstart the buyer's growth phase. This is a premium, "total package" opportunity for a buyer looking to acquire a differentiated brand with a soul, ready for its next phase of development.
Asking Price
$25,000