Established Home Organization Brand with Blog, Podcast & Digital Products
The Organized Mama: Home Organization Brand with a 10K+ Email List and Steady Ad Income An established home organization and lifestyle brand with a long-running blog, podcast, digital product shop, and private community. Income has kept coming in with minimal day-to-day upkeep. Key numbers: Mediavine display ads: $3,884 in 2025 (199K sessions, $19.47 RPM). $2,647 year to date in 2026 (136K sessions, $19.32 RPM), with the owner largely hands-off on the blog. Email list: 10,170 subscribers, sent weekly, with active automations. Shop: digital products and courses, with 212 orders year to date. Included: website and full content library, trademark, shop and digital product library, podcast and full content library, private Facebook group, email list and automations, social accounts. The opportunity: Traffic and sales have eased while the owner stepped back, and RPM has held steady, so the monetization is working. A buyer who refreshes top posts, restarts publishing, and launches products to a 10K-subscriber list has a clear path to growth. This suits a creator, coach, or operator who already has offers to sell to this audience. Transition: 2 months of handoff support included.
Avg. Monthly Revenue
$655
Avg. Monthly Profit
$334
Commentary
The financials reflect the trailing 12 months (Nov 2025 - Oct 2026), a period of reduced activity. Family circumstances limited new content, and two of the business’s biggest revenue drivers, the annual Back to Organizing Summit and the summer sale, did not run this year. The business is seasonal. Revenue and profit are strongest in early in the year, spring, and back-to-school, and lowest in November and December, when organizing is less of a priority. Display-ad RPM has stayed steady ($19.47 in 2025, $19.32 in 2026), and the email list of 10,000+ subscribers is sent to weekly. A new owner who resumes regular publishing, relaunches the summit and summer sale, and sells to the existing list has a clear path to higher revenue. 2 months of transition support is included to help with the first launch cycle. Shop revenue is reported net of coupons. In 2026, coupons were used to give summit VIP buyers free shop products as a bonus, so gross sales and order counts overstate everyday shop activity. Paid shop revenue is down this year because the summer sale and the Back to Organizing Summit did not run.
Tech Stack
WooCommerce, Stripe
Assets Included
Assets Included -Website and blog, with all published content and media -The Organized Mama registered trademark and brand assets -Digital shop with all existing products and courses -Podcast, including back catalog, RSS feed, and hosting account -Email list of 10,000+ subscribers, with existing automations and sequences [(transfer method subject to platform terms) -Private Facebook group (admin transfer) -Facebook, Instagram, TikTok, and Pinterest accounts for the brand (transfer of access) -YouTube accounts for the brand (transfer of access) -Mediavine account (transfer subject to Mediavine approval) and any active affiliate relationships -Content library, systems, workflows, and brand infrastructure Not Included -Seller’s personal name, likeness, and personal social accounts -Seller’s books and other publishing under seller's name
Growth Opportunities
-Refresh the content library. The blog has a deep evergreen library that performed well with regular updates and SEO refreshes. Mediavine sessions were 199K in 2025 and 136K through Oct 21, 2026, a year with little new publishing, and RPM has held steady at about $19. Updating older posts and adding new high-intent content is the clearest route back to higher traffic and ad income. -Relaunch products to the email list. The list has 10,000+ subscribers, gets a weekly email, and has existing funnels, but product launches were limited this year. A buyer can refine the offers, improve the sales pages, and promote consistently. -Bring back the summit and summer sale. The annual Back to Organizing Summit and the summer sale are two of the business’s biggest revenue drivers, and neither ran this year. We earned over $3,000 and grew our email list from this one summit. -Add revenue streams that aren’t active today. The podcast has no sponsors yet, but have many opportunities for growth. -Sponsorships, expanded affiliate partnerships, and more active use of Pinterest are all open options. -YouTube monetization through increased uploads and sponsorships.
Business Risks
Traffic and ad rates change. Revenue depends on search traffic, Pinterest, and ad rates, which shift with seasonality, algorithm updates, and the ad market. Mediavine ad income is down about 15% from 2025. The business does best when actively managed. Publishing, promotion, and product launches slowed this past year, and the shop was hit hardest. Shop revenue is about 46% below the same period last year. A buyer should expect to spend time on content, traffic, and promotion. Seasonality. Profit is strongest early in the year, in spring, and around back-to-school, and lowest in November and December. Owner involvement. I write the content, host the podcast, write the emails, and run the summit. The two-month transition and an introduction to the list are meant to move that to a new owner, who can keep the existing voice or develop their own. Platform dependence. Mediavine, Pinterest, and search are the main sources of income and traffic. Adding other traffic sources would lower the risk.
Work & Skills Required
This is a content- and systems-driven business with no employees or contractors. Today I spend about 2 hours a week to maintain it, and I’d estimate 5 hours a week for steady growth; 10 hours a week to grow quickly. Day to day: light site maintenance, checking Mediavine performance, and handling shop and email funnels and occasional brand inquiries. Weekly and monthly: updating older posts for SEO, publishing evergreen posts, scheduling Pinterest, sending the weekly email, and reviewing ad and affiliate performance. Periodically: refreshing product pages, improving funnels, and running promotions. You need basic WordPress skills, content writing or editing, SEO fundamentals, and comfort with common creator tools. No development skills are required. Experience in content publishing, SEO, email marketing, or media operations would be a good fit.
Support Offered
I’ll provide two months of structured handover support after the sale: -A kickoff call and recorded walkthroughs of the site, Mediavine, the shop and product delivery, the podcast, Pinterest, and the email automations -An introduction email to the list -Shared documentation and workflows -Email support during the transition Support beyond two months or consulting can be arranged separately.
Reason for Selling
I built The Organized Mama from scratch starting in 2013. My professional focus is shifting to long-form writing and book projects, which need a different kind of time. The business does best with regular updates, promotion, and product work, and I’d like it to go to someone who can give it that attention. I am keeping my likeness along with all my published books. I do plan on inviting the email list over to my new platform for my book launches. I am open to a non-compete as I do not plan to start a blog or YouTube again.
Additional Notes
-The business is owner-operated with no employees or contractors. -The site runs on WordPress and display ads run through Mediavine. Products are delivered through the existing shop and email funnels, and Pinterest scheduling, podcast hosting, and email automation use standard creator tools. -The content library is evergreen and keeps producing traffic and revenue without daily involvement, though growth requires regular updating and promotion. -Documentation and workflows will be shared during the transition.
Asking Price
$13,000