Established Home Organization Brand with Blog, Podcast & Digital Products
The Organized Mama is an established home organization and lifestyle brand with a long-standing blog, podcast, digital products, and a private community. The business generates revenue through Mediavine display ads, digital products and courses, affiliate partnerships, sponsorships, and a monetized podcast. Assets included in the sale are the website, trademark, shop and digital product library, podcast, private Facebook group, and existing email funnels. The brand has a strong content library, proven monetization, and significant upside for a buyer who can consistently publish content and run product launches. This is a turnkey opportunity for a content creator, media company, or operator looking to grow ad and product revenue on an established platform.
Commentary
While the financials reflect this past year, it’s important to note some context. Multiple family medical needs limited new content creation, and the annual Back to Organizing Summit and summer sale—both major revenue drivers—did not take place. Revenue and net profit are also seasonal: historically, the highest profits occur at the beginning of the year, in spring, and during the back-to-school period. November and December are typically the lowest months, as organizing is less of a priority for customers. Despite these factors, the business retains strong systems, a loyal audience, and significant upside potential for a new owner resuming events, launches, and regular content.
Assets Included
Assets Included in the Sale: -The Organized Mama website and blog, including all existing published content and media -The Organized Mama trademark and brand assets -Monetized digital shop, including all existing digital products and courses -The Organized Mama podcast, including the full back catalog, RSS feed, and monetization relationships -Private Facebook group associated with The Organized Mama brand -The Organized Mama Facebook, Instagram, and TikTok accounts -Pinterest account associated with The Organized Mama brand -Monetization relationships, including Mediavine display ads, affiliate partnerships, and sponsorship arrangements -All operating assets required to run the business (content library, systems, workflows, and brand infrastructure) Assets Not Included: -Main email subscriber list (seller will provide limited transition access as needed) -Seller’s personal social media presence not directly tied to The Organized Mama brand
Growth Opportunities
The biggest growth opportunity is reactivating and optimizing existing assets. The site has a deep evergreen content library that historically performed well with consistent updates and SEO refreshes. A buyer who focuses on updating older posts, publishing new high-intent content, and increasing site traffic can scale Mediavine ad revenue relatively quickly. There is also significant upside in relaunching and optimizing the digital products and courses. Product launches were limited over the past year, leaving clear opportunities to refine offers, improve sales pages, and run consistent promotions through existing funnels and the site itself. Additional growth opportunities include expanding affiliate partnerships, increasing sponsored content and podcast sponsorships, and more actively monetizing Pinterest to drive traffic to high-converting posts and product pages. The podcast and private community provide further leverage for audience engagement, sponsorships, and product sales. Overall, this business is well-positioned for a buyer who can apply steady operational attention rather than rebuilding from scratch. With consistent content, traffic optimization, and product promotion, the existing platform offers multiple clear paths to increasing both ad and product revenue.
Business Risks
As with most content-driven businesses, revenue is influenced by traffic levels and advertising rates, which can fluctuate based on seasonality, search algorithm updates, and ad market conditions. Consistent content updates and SEO maintenance are important to maintaining and growing ad revenue. The business has historically performed best when actively managed. Periods of reduced publishing, promotion, or product launches can lead to softer revenue, particularly on the product side. A buyer should expect to dedicate time to content optimization, traffic growth, and product promotion to fully realize the business’s potential. Another consideration is platform dependence. The business currently relies on Mediavine for display ad revenue and Pinterest and search traffic as primary acquisition channels. While these platforms are established and reliable, diversification through additional traffic sources or partnerships could further reduce risk. Overall, these are typical risks for a mature content and media brand and are largely execution-based. With consistent operational attention and a long-term approach to content and monetization, these risks are manageable and can be mitigated.
Work & Skills Required
The business is primarily a content- and systems-driven operation. Day-to-day work includes light website maintenance, monitoring Mediavine ad performance, responding to occasional brand or sponsorship inquiries, and overseeing existing email funnels and digital product sales. On a weekly or monthly basis, the main work involves updating existing blog content for SEO, publishing new evergreen posts, managing Pinterest scheduling to drive traffic, and reviewing affiliate and ad performance. Periodic work includes refreshing product pages, optimizing funnels, and coordinating podcast sponsorships or guest scheduling as needed. The core skills required are basic WordPress management, content writing or editing, SEO fundamentals, and comfort working with common creator tools (ad dashboards, email platforms, and Pinterest scheduling tools). No advanced technical or development skills are required, and the business benefits most from consistency rather than constant hands-on management. A buyer with experience in content publishing, SEO, digital marketing, or media operations will be well positioned to run and grow the business. Existing systems, workflows, and assets are already in place, allowing a new owner to focus on execution and optimization rather than building from scratch.
Support Offered
I am happy to provide structured transition support to ensure a smooth handoff of the business. This includes a minimum of 30 days of email support following the sale to answer questions, clarify workflows, and assist with access to tools, platforms, and monetization partners. In addition, I’m willing to offer a transition call (or recorded walkthroughs) covering key systems such as site management, monetization setup (Mediavine, affiliates, sponsorships), digital product delivery, podcast operations, and Pinterest workflows. Documentation and existing processes will be shared to help the buyer confidently take over day-to-day operations. Extended support beyond 30 days, or additional consulting, can be discussed separately if a buyer would like more hands-on assistance during the transition.
Reason for Selling
I’m selling the business because I can no longer dedicate the consistent time and attention it deserves. The Organized Mama was built from scratch over many years (since 2013 to be exact), and while it’s been incredibly meaningful to grow, my professional focus is shifting toward long-form writing and book projects that require a different kind of time commitment. This business performs best with regular content updates, promotion, and product optimization, and I’m at a stage where I’d rather see it continue to grow under an owner who can fully lean into those opportunities. While it’s bittersweet to part with it, I truly believe the right buyer will be able to take the strong foundation that’s already in place and grow The Organized Mama even further.
Additional Notes
The business is currently owner-operated with no employees or contractors, which keeps operations lean and overhead low. All systems are well established and use common, widely available tools, making the transition straightforward for a new owner. The website runs on WordPress, monetization is handled through Mediavine, and digital products are delivered through existing shop and email funnel systems. Pinterest scheduling, podcast hosting, and email automation tools are standard within the creator and content industry and do not require specialized technical knowledge. The content library is evergreen and continues to generate traffic and revenue without daily hands-on involvement, though the business performs best with consistent optimization and promotion. Documentation, workflows, and guidance will be provided during the transition period to ensure the buyer can confidently manage and grow the business. Overall, this is a well-established brand with proven monetization, low complexity, and clear opportunities for growth for the next owner.
Asking Price
Open to Offers