Established Adobe InDesign Tutorial Site & Template Shop
InDesignSkills is a long-established online blog and template resource for Adobe InDesign tutorials, design articles, free InDesign templates and premium InDesign templates. Set up by a duo of British graphic designers in 2017, the business originally started as a hobbyist blog, before developing into a top-ranking resource for creatives and marketers. Over the years we have monetised the site through display advertising, newsletter sponsorships (including sponsorships with leading brands such as Adobe, Getty and Shutterstock), and digital template sales. As the owner of InDesignSkills I am looking to sell the site due to change in family circumstances (maternity leave) and time restrictions that have been impacted by this.
Avg. Monthly Revenue
$4,363
Avg. Monthly Profit
$2,705
Commentary
Currently, the site is bringing in little revenue due to the team's inability to dedicate time to maintaining monetising aspects (sponsorships, digital products and email marketing), but have confidence the domain authority, email list and loyal brand following will provide great potential for the right buyer. I can share historic profit and loss records going back to 2022 if a buyer would like to see past revenue.
Tech Stack
WordPress - LAMP (Linux, Apache, MySQL, PHP)
Assets Included
Domain, email list, digital product inventory (premium and free templates), brand name, article and tutorial archive.
Growth Opportunities
The domain has strong authority on search, and the brand has a loyal following among aspiring and professional designers and marketers , as has relied on offering free tutorials and template downloads over commercialisation. The brand has been connected with other strong design brands through sponsorships and partnerships, including Adobe, Envato, Shutterstock and Getty. Email list is large, with a strong open rate.
Business Risks
Monetisation through display advertising has declined over the last few years, so the challenge would be to use the site's other assets to create revenue generation. There is definitely potential for expansion into software partnerships (e.g. with Adobe, as an example).
Work & Skills Required
8-16 hours per week is likely sufficient to maintain the site, contribute new content and schedule email send-outs. Helpful skills or access to skills include: copywriting, WordPress, design experience/interest.
Support Offered
14 days of email support.
Reason for Selling
Due to personal circumstances - the CEO has been on maternity leave since Nov 2025, and is no longer able to dedicate the time required to site's upkeep.
Asking Price
Open to Offers