Science-Backed Women's Hair Wellness eCommerce Brand
Science-backed solutions for healthier hair growth
Avg. Monthly Revenue
$3,000
Avg. Monthly Profit
$2,000
Commentary
Brand is on autopilot
Tech Stack
shopify, stripe, recharge.
Assets Included
The sale includes all assets associated with Femora Labs, including the complete brand identity, trademarks and intellectual property, proprietary product formulations, supplier and manufacturing relationships, packaging and graphic design files, website and domain assets, customer and email lists, marketing materials, product photography, creative assets, and all related business documentation required to operate and grow the brand.
Growth Opportunities
Firmora Labs has significant growth potential in the hands of the right owner—particularly a female creator, physician, dermatologist, wellness professional, or entrepreneur with an established audience and credibility in women’s health. Hair wellness is an expanding, high-value category with strong consumer demand and proven acquisition interest. Nutrafol’s reported $1.3 billion acquisition by Unilever demonstrates the scale and exit potential within this market. Firmora Labs offers a differentiated foundation through its science-led formulations and advanced extraction processes, rather than relying solely on conventional powdered botanical ingredients. The business is ideally suited to a subscription model, creating the potential for predictable recurring revenue, strong customer lifetime value, and rapid scalability. Growth opportunities include creator-led education, medical and professional endorsements, direct-to-consumer subscriptions, practitioner partnerships, affiliate marketing, retail expansion, international distribution, and the development of additional products targeting different stages and causes of women’s hair loss. With focused leadership, compelling storytelling, and disciplined customer acquisition, Firmora Labs has the potential to become a meaningful and highly scalable brand within the women’s hair-growth and wellness category.
Business Risks
The primary risk is execution. Firmora Labs needs an owner who understands—or is committed to learning—how to build a direct-to-consumer health and wellness brand. Success will also require someone comfortable creating content, educating consumers, and becoming a visible, trusted voice for the brand.
Work & Skills Required
Firmora Labs is well suited for an entrepreneurial buyer, an established creator, or a professional in the medical, health, or wellness space. The necessary direct-to-consumer, marketing, and operational skills can be learned by someone who is motivated, adaptable, and committed to building the brand. I am also open to remaining involved as a minority shareholder, advisor, and/or board member, providing guidance, industry knowledge, and strategic support throughout the first several years of ownership.
Support Offered
I currently operate successful direct-to-consumer brands and am willing to remain involved with Firmora as a minority shareholder through a future exit. My role could include ongoing strategic guidance, mentorship, and support for the new owner as they build and scale the business. I can also provide introductions to leading agencies and specialists across the direct-to-consumer ecosystem, including email marketing, paid media management, content creation, Google advertising, Amazon strategy, operations, and customer acquisition.
Reason for Selling
I created Firmora Labs because I became fascinated by the science and technology behind hair loss solutions. I spent several years researching the causes of hair loss in both women and men, developing the formulation, and building the brand from the ground up. I have always loved product development, design, and the process of creating meaningful consumer brands. After Firmora launched, my primary direct-to-consumer brand began growing rapidly and now requires the majority of my time and attention. More importantly, I came to believe that Firmora would reach its greatest potential under the leadership of a woman or someone with deep credibility in women’s hair health. The ideal owner could be a female entrepreneur, physician, dermatologist, medical professional, health and wellness creator, or someone recognized as an expert in women’s hair loss. Firmora is a brand built specifically for women, and I ultimately believe it should be owned, operated, and represented by a woman who can authentically connect with the customer and become the trusted voice of the company.
Asking Price
Open to Offers