Established Recipe Blog with 10K Subscribers & 100K Follower
This recipe website is a long-running food blog and content business focused on real food recipes with a clear philosophy (quick, flavorful, healthy meals made with real, whole-food ingredients for busy home cooks). The site has strong Domain Authority, many high-quality backlinks, a media history, weekly recipe newsletter to approx 10K subscribers with an average 25% open rate, 100,000+ social followers across 3 platforms, and residual organic potential that can appeal to buyers looking for an established digital asset in the healthy recipe space rather than a pure startup domain.
Avg. Monthly Revenue
$1,772
Avg. Monthly Profit
$1,603
Commentary
summer is always the lowest season for this site. winter and spring have cyclically been the most high traffic seasons
Tech Stack
wordpress, raptive, hosting, plugins
Assets Included
domain, hosting account, raptive monetization, all plugin accounts, flodesk email list, instagram, pinterest, facebook page, recipe photos, recipe videos, branding folder with logos, google analytics account
Growth Opportunities
While the site has been mostly quiet for a while, there is a massive opportunity here. Since the site already has strong domain authority, solid backlinks, and a big library of recipes, that means the new owner doesn't have to start from zero building credibility. Most of the growth can come from cleaning up and refreshing what’s already there, plus owning the audience through email. If you just focus on the highest-return pieces that already exist, there’s a pretty clear path to bring the traffic and money back in today’s food content world.
Business Risks
seasonality, changing web environment, changing ad environment
Work & Skills Required
5 to 20 hours per week depending on how you want to run it
Support Offered
migration away from my name and likeness over 6 to 12 month period. ongoing support as needed during that time.
Reason for Selling
moved on into another field of work over 5 years ago. kept thinking I would have the time to work on re-monetizing at a high level, but don't have the capacity and don't want to do the technical upkeep anymore.
Asking Price
$57,000