Trademarked Amazon FBA Pet Brand in Small Dog Niche
WRTZ is a fully trademarked Amazon FBA pet brand in the small dog niche generating $3,687/month in forward net profit across three product lines: a mini tennis ball 12-pack, an automatic ball launcher, and a patented portable dog water bottle. The brand holds Amazon Brand Registry, a registered trademark, an Amazon's Choice badge, and a 10/10 listing health score across all three product lines. The mini ball listing has 206 reviews and is the core scalable product with reorder viability and expansion potential into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Included in the sale are 2,800 water bottle units, 450 launcher units, and 250 mini ball units, approximately $152,000 in retail inventory that converts to cash over the next 6-12 months with zero reorder complexity on the bottle and launcher lines. Priced at a 24x multiple on forward net profit, inclusive of all inventory. All assets transfer including the Seller Central account, trademark, Brand Registry, and inventory.
Avg. Monthly Revenue
$23,399
Avg. Monthly Profit
$4,154
Commentary
Profit figures reflect Amazon net disbursements minus Amazon ad spend charged to a business credit card, sorted by calendar month. June 2025 onward adjusted for Chase Ink card charges for Amazon advertising costs. Months showing $0 profit (Oct 2025, Dec 2025, Apr 2026) reflect net losses after ad adjustment. Full breakdown available on request. January 2026 spike reflects Q4 seasonality. Forward net profit of $3,687/month is based on current SKU Economics from Seller Central.
Assets Included
Amazon Seller Central account, WRTZ registered trademark, Amazon Brand Registry enrollment, all FBA inventory (2,800 water bottle units across 4 color variations, 450 ball launcher units across 4 color variations, 250 mini tennis ball 12-packs), all product listings, brand assets, and Letter of Authorization (LOA) for water bottle through January 1, 2027.
Growth Opportunities
Mini ball line is reorderable and scalable into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Small dog niche is one of the fastest-growing segments in pet supplies. Brand Registry enables A+ content and brand protection. Launcher and water bottle inventory liquidates at strong forward margins with zero reorder complexity.
Business Risks
Water bottle sold under a Letter of Authorization (LOA) expiring January 1, 2027, no reorders authorized. Launcher reorder not recommended given margin profile. Platform dependency on Amazon. Mini ball line requires active supplier management for reorders.
Work & Skills Required
2-3 hours per week. Basic Amazon Seller Central management, PPC monitoring, and reorder coordination for mini balls only.
Support Offered
30 days of email support post-sale to assist with Seller Central and PPC setup.
Reason for Selling
Pursuing other financial priorities. Looking for a clean exit from a brand in good standing with active inventory and no operational issues.
Asking Price
$88,000