Trademarked Amazon FBA Pet Brand in Small Dog Niche
WRTZ is a fully trademarked Amazon FBA pet brand in the small dog niche generating $2,227/month in average net profit on $21,413/month average revenue, across two active product lines: a mini tennis ball 12-pack and a patented portable dog water bottle available in four colors. A third line, an automatic ball launcher, has sold through all remaining inventory and is no longer being reordered. The brand holds Amazon Brand Registry, a registered trademark, and an Amazon's Choice badge. The mini ball listing is the core scalable product, with expansion potential into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Included in the sale are approximately 1,974 water bottle units across four colors and 147 mini ball units, roughly $41,056.31 in retail inventory value ($16,728 landed cost) that converts to cash as existing stock sells through. Asking price is $49,000, a 1.8x multiple on trailing annual profit. All assets transfer, including the Seller Central account, trademark, and Brand Registry.
Avg. Monthly Revenue
$21,413
Avg. Monthly Profit
$2,848
Commentary
Profit figures reflect Amazon net disbursements minus Amazon ad spend charged to a business credit card, sorted by calendar month. Average monthly profit over the trailing period is $2,227, the figure this asking price is built on. December 2025 showed $21,537 net profit under this same methodology. Asking price of $49,000 reflects a 1.8x multiple on trailing annual profit, priced below typical FBA valuation multiples for a fast, motivated sale.
Assets Included
Amazon Seller Central account, WRTZ registered trademark, Amazon Brand Registry enrollment, all FBA inventory (1,974 water bottle units across 4 color variations, & 147 mini tennis ball units), all product listings, brand assets, and Letter of Authorization (LOA) for water bottle through January 1, 2027.
Growth Opportunities
Mini ball line has expansion potential into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Small dog niche is one of the fastest-growing segments in pet supplies. Brand Registry enables A+ content and brand protection. Water bottle inventory liquidates at strong margins with zero reorder complexity.
Business Risks
Water bottle sold under a Letter of Authorization (LOA) expiring January 1, 2027, no reorders authorized. Mini ball line currently has no active supplier after two failed QC inspections; a new supplier would need to be sourced to reorder and scale that line.
Work & Skills Required
1-2 hours per week. Basic Amazon Seller Central management, PPC monitoring, and inventory tracking for the water bottle line. Mini ball line requires sourcing a new supplier before reorders can resume.
Support Offered
30 days of email support post-sale to assist with Seller Central and PPC setup.
Reason for Selling
Pursuing other financial priorities. Looking for a clean exit from a brand in good standing, with all inventory paid for and no debt attached to the business.
Additional Notes
Happy to share full Seller Central access during diligence.
Asking Price
$49,000