European E-commerce Store: Retro Gaming & Wellness
Established European multi-channel e-commerce business with a proven sales history since 2023, operating through Shopify, Amazon and several other European marketplaces. The business focuses primarily on two strong product categories: retro gaming and wellness/recovery products, with retro gaming being one of its most established niches. Our retro gaming products target mainly adults in their 40s and 50s who grew up playing classic arcade and console games and are now purchasing these products for nostalgia and entertainment. We have built significant experience in this niche, with proven products, established suppliers and a strong sales history across European markets. The business also has an established range of wellness and recovery products, including pressotherapy equipment, providing additional diversification beyond gaming. From 2023 to 2025, the business generated consistent sales through Shopify, Amazon and other marketplaces. In 2026, operations were intentionally scaled down and most advertising campaigns were stopped due to the owners having less time available to manage the business. The reduction in current sales is therefore primarily the result of significantly reduced advertising and owner involvement. The business is being sold for personal reasons and represents an opportunity for a new owner to acquire an established e-commerce operation rather than starting from scratch. The business includes an established Shopify store, marketplace presence, proven products, supplier relationships, product photography and content, customer base, operational know-how and existing inventory. The current owners can also provide transition support to the buyer. There is significant potential to grow the business by reactivating advertising, expanding the existing product ranges, developing email marketing to the existing customer base, increasing activity across current marketplaces and expanding into additional international markets. This opportunity would be particularly suitable for an existing e-commerce operator or entrepreneur who can dedicate more time to marketing and scaling an already proven business.
Avg. Monthly Revenue
$9,608
Avg. Monthly Profit
$3,809
Commentary
The decline in revenue from August 2025 onwards reflects a deliberate reduction in business activity following a serious family health situation that required significant attention for several months. During this period, we substantially reduced advertising and the time dedicated to the business. Although the situation improved in early 2026, we decided to continue operating at a reduced level and prioritize our family and our son's education. For additional context, our main sales channels generated approximately €237,560 in recorded sales in 2024, including €74,261 through Shopify, €159,315 through Amazon and €3,984 through eBay. In 2025, approximately €258,327 was recorded across these channels: €91,413 through Shopify, €100,635 through Amazon, €54,556 through Temu and €11,723 through eBay. The business also sells through Faire and has generated additional direct sales through WhatsApp and Facebook Messenger. Sales through Faire, WhatsApp and Messenger are not included in the figures above. Therefore, the actual total sales generated by the business were higher than the figures presented.
Tech Stack
Shopify, Amazon Seller Central, Google Merchant Center, Google Ads, Meta Ads, PayPal, Klarna
Assets Included
Shopify store and domain, product listings and content, product photography and videos, established supplier relationships and contacts, customer email database, social media accounts, marketplace accounts where transferable, operational documentation and know-how, and transition support from the current owners. Existing inventory can also be included in the transaction, with the final inventory value to be calculated at cost at the time of sale.
Growth Opportunities
The business has significant growth potential because it is currently operating well below its historical level. In 2026, most advertising activity was intentionally stopped due to the owners having less time available to manage the business. A new owner can reactivate Google, Meta and Amazon advertising, expand the existing product portfolio, develop email marketing to the existing customer base, increase activity across existing European marketplaces and expand into additional European and international markets. The retro gaming category in particular has shown strong demand among adult customers driven by nostalgia for classic arcade and console gaming. There is also potential to expand this product range and test additional international markets.
Business Risks
As with most e-commerce businesses, the main risks include marketplace dependency, competition, changes in advertising costs and seasonal fluctuations in demand. Some products also require inventory planning due to international supplier lead times. These risks are partially mitigated by the business operating across multiple sales channels, including its own Shopify store and several marketplaces, rather than relying exclusively on a single platform.
Work & Skills Required
The business requires general e-commerce management skills, including monitoring orders, customer service, inventory planning, supplier communication, marketplace management and digital advertising. The workload varies significantly throughout the year, with higher activity during the Christmas season. The operation can be streamlined or partially outsourced by a new owner, particularly fulfillment and customer service.
Support Offered
We are willing to provide 30 days of transition support after the sale, including training on the day-to-day operation of the business, suppliers, inventory management, marketplaces, Shopify, advertising and existing operational processes. We can also provide documentation and reasonable email support during the transition period.
Reason for Selling
The business is being sold due to a change in our personal circumstances. My wife, who has been responsible for managing Shopify, marketplaces, customer operations and advertising, decided in 2026 to dedicate herself full-time to our son's education. I have primarily been responsible for purchasing, suppliers and inventory management. As a result, we intentionally reduced our involvement in the business and stopped most advertising campaigns during 2026. This is the main reason for the decline in current revenue compared with 2023–2025 and ultimately why we have decided to sell. The decision to sell is therefore based on our available time and personal priorities rather than a loss of confidence in the business or its market.
Additional Notes
Buyers should consider the business's historical performance from 2023–2025 when evaluating the opportunity, as 2026 represents a deliberately reduced level of operation. The business has an established sales history across multiple European markets and provides a new owner with the opportunity to acquire an existing e-commerce infrastructure, proven products and supplier relationships rather than building these assets from scratch. We are happy to provide additional historical sales information and supporting documentation to serious buyers during due diligence.
Asking Price
Open to Offers