Italian Recipe & Lifestyle Blog with Display Ad Revenue

Listing #10160
Cooking & RecipesDisplay Ads
About This Business

This listing is for a display advertising business established in 2020 and operating in the culinary and lifestyle niches. The WordPress-based website offers a wide range of resources with a particular focus on Italian cuisine, recipes, and lifestyle content. Revenue is generated exclusively through display advertising, with traffic evenly split between organic search and social media sources. The Seller dedicates approximately 5–10 hours per week to the business, primarily managing content creation and updates, as well as organic search visibility, while a team of contractors handles social media content production. Disclaimers: To qualify for an account transfer, the site must have had at least 25,000 pageviews or generated $500 in creator revenue in the past 30 days. If the buyer’s Raptive application is not approved during the migration process, they have the option to either move forward with a different ad network or reverse the deal. Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into its program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network

Financials

Avg. Monthly Revenue

$1,142

Avg. Monthly Profit

$1,045

Additional Details

Tech Stack

WordPress

Assets Included

• Primary domain and all site content/files • Social media accounts/pages (Facebook, Instagram, Pinterest) • Email list (4,863 subscribers)

Growth Opportunities

• Introducing affiliate marketing to diversify revenue sources. • Experimenting with recipe related digital products. • Testing alternative approaches in social media to grow traffic and engagement (please contact the Seller for more details).

Business Risks

• Google algorithmic changes could cause traffic and keyword rankings to fluctuate. • Advertiser changes can affect the earnings per click (EPC) and economics of the business.

Work & Skills Required

• Monitoring organic traffic and rankings. • Ideating and generating content. • Communicating with contractors.

Support Offered

The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for Selling

The Seller would like to explore other opportunities.

Asking Price

Open to Offers

Monthly Page Views38,032
Monthly Visitors24,537
Business Age6 years, 6 months
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